In floral design, some flowers reveal their value at first glance.
Others ask you to come closer.
At Alma Spray Roses, that is the idea behind Look Closer, our campaign created to reveal what makes spray roses different.
From a distance, a spray rose may seem simple. But up close, every stem opens a universe of detail: more buds per stem, color, texture and, above all, new opportunities for florists to create trend-setting arrangements.
This is where innovation becomes part of the story
Varieties like Alina, with its hot pink tone, bring intensity and presence. Brilliant Stars Leo introduces yellow with energy and light. Alma White offers a clean white option for refined floral designs, while Sahara Sensation brings a sandy tone that feels neutral, textured, and versatile.
Within this collection, Rosette and Hashtags represent a new chapter for Alma. Rosette, available in White and Pink, introduces a distinctive form that brings a fresh shape to the spray rose category. Hashtags expands our color language with options such as Red, Hot Pink, Pink, Lavender, Wicked, and Yellow, creating a more expressive and modern way to work with spray roses.
For florists, wholesalers, and floral buyers, these categories are more than product additions. They are tools for design. They bring variety, efficiency, and creative possibilities while reinforcing Alma’s vision: spray roses are not fillers, they are focal flowers.
At Alma Spray Roses, looking closer means discovering the innovation behind every detail. More buds. More volume. More life. More ways to design.
almasprayroses.com
